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Network International (Network), a leading enabler of digital commerce across the Middle East and Africa (MEA) region, has launched innovative in-person payment solutions in Kenya, as part of its plans to transform payment across Africa. “Launching our point-of-sale solutions is part of our strategy to enter the in-person payments market in Kenya. As a...
Radisson Hotel Group has reached a significant milestone in Africa, with more than 100 hotels across the continent in operation and under development. Radisson Blu continues to anchor the legacy footprint. At the same time, the Radisson brand is the fastest riser, supported by a strong conversion engine and a concrete pipeline that continues to translate into openings. Building on this momentum, the Group has signed over 15 new hotels and roughly 2,500 rooms in the last 12 months, including new market entries in the Democratic Republic of Congo and Zimbabwe. This week, Radisson Hotel Group is also attending FHS Africa (www.FutureHospitality.com) in Nairobi, reinforcing its commitment to expanding its presence and strengthening strategic partnerships across the continent. Over the past five years, Radisson and Radisson Blu have ranked among the most signed brands in Africa, with one of the highest shares of cumulative openings. The last 12 months set a new benchmark with more than 2,500 rooms signed and multiple market entries. Priority growth markets remain Morocco, South Africa, and Nigeria, where the Group is deepening its presence and widening its brand distribution. Ramsay Rankoussi, Regional Chief Development Officer, Radisson Hotel Group, commented: “We’ve crossed the 100-hotel mark in Africa by staying true to our plan, focusing on where we can lead, moving fast on quality conversions, and partnering with owners who share our ambition. The next phase is about depth in Morocco and Nigeria, a smarter footprint in South Africa, and a stronger resort offering that matches where travelers want to go. Our pipeline is built to open, not just to announce. That is why our conversion share is high, our time to market is short, and our brands are gaining ground in the cities and resort destinations that matter most.” Nigeria shows the model’s resilience. The Group now holds a strong position in the country with 13 hotels in operation and pipeline, while Abuja is carrying a significant active pipeline with three hotels totaling 458 keys. South Africa is being reshaped with priorities in Cape Town, targeted growth in secondary cities such as Durban and Pretoria, and a sharper focus on leisure corridors that include Kruger National Park, Sun City, and the Garden Route. The Group plans to enter Zanzibar and is considering lodge, safari, and affiliation opportunities across Namibia, Botswana, and Zambia to meet the rising demand for nature-led experiences. Conversions remain a core lever for scale and speed. In the last five years, more than 15 hotels, equal to almost 3,000 rooms, joined the portfolio through conversion. This helped the Group lead openings across the continent while keeping brand standards high and owners in mind. Recent signings show the extensiveness of this strategy, with a balanced pipeline of city hotels, resort destinations, and quick-to-market conversions. These signings span the Democratic Republic of Congo, Nigeria, Zimbabwe, and Morocco, including Radisson Blu Kinshasa and three Radisson hotels in Lubumbashi, Radisson Harare, Park Inn Victoria Falls, Radisson Collection Lagos Atlantic, as well as new additions in Casablanca with Radisson Blu Resort & Conference Center Bouskoura, a first Radisson brand hotel in Rabat, and further expansion in Marrakech. Key signings include: Democratic Republic of the Congo Radisson Blu Hotel, Kinshasa Upper-upscale flagship in Gombe Opening late 2026. Set on Boulevard Colonel Tshatshi in the Gombe district, the hotel will offer 110 keys, including suites and a Presidential Suite. Guests can choose from a lobby bar, an all-day dining restaurant, and a pool bar. Wellness includes a gym, massage rooms, and an outdoor pool with a terrace. Meetings and events feature a modern event hall with a pre-function area. The address is well connected, 32 kilometers from N’djili International Airport, 10 kilometers from N’Dolo Airport, and 6 kilometers from Gare Centrale. Radisson Hotel Lubumbashi Panoramic city stay in the DRC’s second city Opening mid-2027. Located on Revolution Road Avenue, the hotel will feature 97 keys, including junior suites and a Presidential Suite. Dining spans a lobby bar, an all-day dining venue, and a rooftop bar and grill with city views. Three flexible meeting rooms and a pre-function area support business and social events. Facilities include a gym and a swimming pool. The location sits near Kipopo Lake, Lubumbashi Golf Club, and La Plage, and is 12 kilometers from Luano International Airport. Radisson Blu Apartments Lubumbashi Upscale apartment living in Lubumbashi’s prestigious Quartier Golf Targeted for 2030. A 160-room property located in Quartier Golf, one of Lubumbashi’s most upscale residential districts, near Kipopo Lake and surrounded by luxury homes and key landmarks including Lubumbashi Golf and La Plage. Planned amenities include a specialty restaurant and bar, a pool bar, and a gym, offering a premium stay experience for extended-stay and leisure travelers. Radisson Airport Hotel Lubumbashi A strategically located airport hotel designed for ease and connectivity Set to open in 2028, this 105-room property will be located just 6 kilometers from Luano International Airport, around a 10-minute drive, making it well positioned for business travelers, transit guests, and airline crews. Planned facilities include a restaurant, lobby bar, pool bar, meeting rooms, and a swimming pool, combining practicality with a welcoming hospitality experience close to the airport. Egypt Radisson Resort Ain Sokhna Groove A large-scale Red Sea resort in one of Egypt’s growing leisure destinations Planned for 2029, Radisson Resort Ain Sokhna Groove will offer 469 rooms, including 50 family rooms, as part of The Groove Ain Sokhna mixed-use development. Located along the Red Sea coast, around 30 kilometers south of Ain Sokhna and approximately 150 kilometers from Cairo, the resort is expected to feature private beach access, a spa, gym and fitness center, several restaurants, plus a ballroom and meeting rooms, catering to both holidaymakers and events demand. Radisson Serviced Apartments COY Sheikh Zayed City Flexible extended-stay accommodation in a fast-growing hub of Greater Cairo Expected to open in 2030, this 120-key serviced apartments property, including six one-bedroom units, will form part of the COY development in Sheikh Zayed City. With a location just 13 kilometers from Sphinx International Airport and 14 kilometers from the Great Pyramids of Giza, the development sits close to major commercial, leisure, education, and healthcare destinations. Planned amenities include a coffee lounge, bar, kiosk, and meeting and event space integrated into the wider co-working environment. Morocco Radisson Blu Hotel & Conference Center, Casablanc a Bouskoura Conference-ready address beside Palm Golf A 119-key hotel with eight suites, a rooftop restaurant, and a dedicated conference center. Event facilities include two boardrooms, while a spa and a large outdoor pool cater to leisure travelers. The hotel is located 20 kilometers from Mohammed V International Airport and next to Palm Golf Palmeraie Country Club. Radisson Hotel & Apartments Rabat Technopolis Dual-component hub in the capital’s innovation park A two-building project in Technopolis, 25 minutes from central Rabat. The hotel will offer 140 rooms, four dining venues, a pool, and a meeting and events space. The adjacent serviced apartment building adds 56 units. Technopolis connects businesses with leading education and research centers, creating a strong base for corporate demand. Radisson Blu Resort Marrakech Ben Akil Low-rise bungalows with views of Atlas Mountains Opening early 2028. A 17-hectare estate featuring 80 bungalow-style accommodations, each with an outdoor terrace. Larger typologies include private pools. The resort sits beside Royal Golf Marrakech and is a 15-minute drive from the city center. Nigeria Radisson Hotel Aba A new internationally branded hospitality destination for Aba Targeted for 2031, Radisson Hotel Aba will introduce 120 rooms, including six junior suites, in a prime riverside location along the Aba River near key transport corridors. The hotel will become the first Radisson-branded property in Aba and the Group’s third branded hotel in Nigeria. Plans for the hotel include a gym, swimming pool, and several meeting rooms, serving both business and local demand. Sam Mbakwe International Airport in Owerri is approximately 56 kilometers away, or a 1 hour and 10 minute drive. Radisson Hotel & Conference Center Yenagoa A conference-focused hotel in the heart of an emerging Nigerian business center Scheduled for 2027, the property will feature 196 rooms, including 16 junior suites, four executive suites, and two Presidential Suites, in Yenagoa, a city that is steadily strengthening its role as an administrative and commercial hub in southern Nigeria. Located near government institutions, business districts, and Bayelsa International Airport, approximately 33 kilometers or 40 minutes away, the hotel is set to benefit from the area’s ongoing infrastructure and hospitality growth while meeting rising demand for accommodation, meetings, and large-scale events. Radisson Collection Hotel, Lagos Atlantic Refined lifestyle luxury on the oceanfront of Lagos’ leading business district Targeted for 2029, Radisson Collection Hotel, Lagos Atlantic will feature 107 rooms, including 16 executive suites and one Presidential Suite, on a prime oceanfront site on Victoria Island. As Lagos’ main financial and commercial district, Victoria Island is home to multinational companies, corporate headquarters, embassies, and strong year-round business activity. Located approximately 33 kilometers from Murtala Muhammed International Airport, around a 45-minute drive, the hotel will mark the second Radisson Collection property in Lagos. South Africa Radisson Serviced Apartments Umhlanga A modern serviced apartment offering in the heart of Umhlanga’s business district Planned for 2029, Radisson Serviced Apartments Umhlanga will introduce 155 rooms in a newly built development within Umhlanga Ridge, one of the area’s most established commercial and lifestyle hubs. The property will be within walking distance of Gateway Theatre of Shopping and close to major office precincts, including Umhlanga Ridge Business Park, La Lucia Office Park, and Glass House Office Park. Comprising studios and apartments, the project is designed to meet growing demand for high-quality extended-stay accommodation in the district. Zimbabwe New market entry Radisson Serviced Apartments, Harare Prime Borrowdale address for extended stays Targeted for end-2028. A 147-key serviced apartments project within a master development near Maxwell Road in Borrowdale. The neighborhood is known for luxury residences, upscale shopping at Sam Levy’s Village, and entertainment at Borrowdale Racecourse. Planned amenities include a café and bar, a gym with sauna, and a pool with a deck. Set to be the only internationally branded hotel apartment offering in the area. Park Inn by Radisson Victoria Falls Resort A resort destination near one of the world’s most iconic natural landmarks Expected to open in 2029, Park Inn by Radisson Victoria Falls Resort will offer 150 rooms, including five suites, in a setting overlooking Zambezi National Park. Located just 5 kilometers from Victoria Falls, around a 10-minute drive, the resort will be ideally positioned near one of the Seven Natural Wonders of the World, a destination that attracts more than 350,000 international visitors each year. With year-round waterfall views, adventure tourism, and access to safari experiences in the surrounding national parks, the property will cater to both leisure travelers and tour groups. Victoria Falls Airport is located approximately 22 kilometers, or a 23-minute drive, away. Leading with the most diverse footprint across the continent, with presence in more than 30 African countries, Radisson Hotel Group blends depth in focus markets with selective entry into new destinations each year.
Radisson Hotel Group has announced the launch of Long Stays by Radisson Hotels, a new global proposition designed to capture growing demand for extended-stay travel, while strengthening the Group's commercial offering for corporate partners.Bringing together participating hotels with apartment units across the Group’s portfolio, the initiative introduces a more unified and seamless approach to long stays –...
S&P Global Ratings has confirmed Shelter Afrique Development Bank’s (ShafDB) Sustainability Finance Framework fully in alignment with the International Capital Markets Association (ICMA) Green Bond Principles, Social Bond Principles, and Sustainability Bond Guidelines. S&P Global Ratings has also announced the official publication of ShafDB’s Sustainable Finance Framework and the corresponding Second-Party Opinion (SPO).
Airtel Money Kenya has unveiled Bizna Wallet, a dedicated business wallet designed to help Kenya's small businesses better manage their finances through a simple, secure and efficient digital solution.Kenya's SMEs are rapidly embracing digital payments. According to the Mastercard SME Confidence Index, 95 per cent now accept mobile payments, reflecting growing demand for financial solutions that go...
Kenya will host over 10,000 delegates from 40 countries globally during the 16th edition of the Magical Kenya Travel Expo (MKTE), marking the event's largest attendance yet as the country drives toward a target of 5 million international arrivals by end of 2027. The expo, slated for October 6th to 8th 2026 at Uhuru...
TOTOSCI cables: Kenya’s first locally-made charging cables  By Jeff Korir  Poor quality charging cables flooding the local market inspired 30-year-old Zetech University graduate to innovation.  While looking for quality charging cables for his phone, Anthony Muthungu realized that most cables in the market were cheap imported knock-offs that barely lasted a month. This experience motivated him to look for ways of manufacturing quality cables that were durable and affordable.  Seeing a gap, Muthungu established his tech startup, Totosci in 2021.  Located at KIE Industrial Park in Sagana, Kirinyaga county, his company started with four staff members who embarked on manufacturing quality cables, using available resources.  “I source some of my raw materials locally, and import some,” he says.  “I source some of my raw materials locally, and import some,” he says. Keen on sustainability, he uses recycled plastics for his mould.  “By focusing on sustainability, we significantly reduce plastic and electronic waste by recycling waste plastics and manufacturing superior quality USB Cables.”  Today, the company has grown tremendously, employing many people and bolstering its production capacity.  His company now manufactures between 2000-3000 durable charging and data transfer cables  per day.  Their cables are approved by KEBS, having passed the required quality standards. The Made in Kenya TOTOSCI USB Cables and Chargers deliver fast charging, high-speed data transfer, and durability.  “I was tired of spending money on low quality cables. They barely lasted and were unreliable,” he says.  Starting from scratch, he designed and prototyped quality cables that could pass high standards of quality and could be trusted by consumers. 
By Amos Wachira  In the fast evolving landscape of higher education in Kenya, Zetech University stands out as a trailblazer in fostering innovation, entrepreneurship, and academic excellence. At the center of this transformation is Professor Njenga Munene, the Vice-Chancellor, whose visionary leadership has propelled the institution to great heights.  Since assuming leadership in 2018, Prof Munene has steered Zetech University with a clear mission; to provide quality education that aligns with industry demands while nurturing talent and creativity. Under his guidance, the university has expanded its academic programs, enhanced research initiatives, and strengthened partnerships with local and international institutions.  Humble beginnings  The idea of founding an institute for training ICT skills was conceptualized in 1997 from a hostel room.  As more college mates subscribed, the concept was registered to operate as Zenith Technology (Zenith means at the very top) and the fledgling  institution moved to Nairobi CBD.  In 1999, Zenith Technology morphed into Zetech College (Zenith + Technology) offering a wide range of Certificate and Diploma programs and later embarked on a 15-year strategic growth blueprint of becoming a leading university in Technology.  The dream of evolving into a university became a reality in 2007 when Zetech College partnered with Jomo Kenyatta University of Agriculture and Technology (JKUAT). Under the partnership, Zetech College offered JKUAT degree programs  as part of a mentor-ship program.  The college morphed into a university in 2014 when it received the Letter of Interim Authority (LIA) from the Commission for University Education giving it authority to operate as a University.  Its flagship programs were Bachelor of Information Technology, Bachelor of Business Information Technology and Bachelor of Business Administration and Management. 
Africa’s leading electric vehicle (EV) and clean energy infrastructure platform, today announced the successful closing of its latest funding round at $270 million. This milestone follows a newly finalized $55 million investment from NewTrails Capital, a prominent Chinese growth-stage investment fund focusing on emerging markets with strategic locations in Shanghai, Shenzhen and Nigeria. Scaling Africa’s next-generation mobility and energy ecosystem This capital injection positions Spiro among the continent's most heavily backed Africa’s e-mobility and energy ecosystem. Building on the support of long-standing institutional partners such as FEDA, Spiro’s latest equity round also draws global capital from Europe and Africa, Impact Fund Denmark, Equitane and FEDA, on top of the recent backing from Nithio and the Africa Go Green Fund. "I would like to thank NewTrails Capital for believing in Spiro’s model and supporting our unique tech, energy and innovation journey. Having deployed 100,000 electric vehicles and 2,500 smart-swap stations across seven active markets, Spiro has firmly moved past the proof-of-concept phase. Partnering with NewTrail Capital’s deeply experienced team marks a powerful new chapter for Spiro as we prepare for the next steps of our pan-African and international expansion”, stated Gagan Gupta, Founder of Spiro and Chairman of Equitane. Yufan Zhang, Founding Partner of NewTrails Capital, added: “We believe Spiro is driving a profound “energy revolution” across mobility use cases in Africa. This represents not only a vast and highly imaginative market opportunity, but also the potential to grow into an infrastructure-like business that creates meaningful commercial, social, and environmental value. In our view, Spiro’s core strengths lie in its deeply localized operating capabilities, vertically integrated supply chain, digitally enabled ecosystem, sound unit economics, and strong ability to scale rapidly. More importantly, Spiro has systematically integrated vehicles, batteries, energy replenishment, payments, and service networks into a solution that is truly tailored to the needs of African users, effectively addressing long-standing structural pain points in the local market. As a Chinese fund committed to investing in Africa’s energy transition and green technology, we are also very encouraged to see Chinese supply chains and financing playing an increasingly important role in this process. Spiro is still a young company, and everything today is only the beginning. We look forward to continuing to fulfill our role as a long-term investor, contributing our resources and experience, growing together with Spiro, and helping accelerate Africa’s new energy transition.”, This partnership will be instrumental to support Spiro’s current manufacturing and supply chain localisation effort on the continent in particular with Chinese suppliers.
Africa’s leading electric vehicle (EV) and clean energy infrastructure platform, today announced the successful closing of its latest funding round at $270 million. This milestone follows a newly finalized $55 million investment from NewTrails Capital, a prominent Chinese growth-stage investment fund focusing on emerging markets with strategic locations in Shanghai, Shenzhen and Nigeria.
Radisson Hotel Group (RHG) (www.RadissonHotels.com) is helping drive a new era in healthcare meeting planning, contributing to the industry’s evolution from operational event delivery to a structured, strategic discipline focused on improving scientific exchange, decision-making, and healthcare outcomes. The findings emerge from the Radisson Hotel Group Knowledge Exchange: Healthcare Planning, Design and Strategy Summit held in Florence, Italy, where 75 experts from across the pharmaceutical, healthcare agency, and venue production sectors came together to explore the future of healthcare meeting design. Built to drive tangible outcomes, the two-day summit centered on collaborative working sessions and practical workshops that translated industry insights into actionable frameworks, rather than a traditional conference format. The resulting report identifies a clear industry shift: healthcare meetings are increasingly being recognized not as standalone events, but as strategic communication systems that require structured design, measurable methodologies, and continuous improvement. “Healthcare meetings are no longer simply logistical exercises—they are strategic communication platforms that can drive measurable educational, scientific, and organizational outcomes,” said Muriel Poulenc, Senior Director, Sales Strategy at Radisson Hotel Group. “Across the industry, we are seeing growing recognition that better outcomes require more than flawless execution. They require structured design, integrated workflows, and a more deliberate approach to how meetings are planned, delivered, and measured. The organizations embracing this shift will be best positioned to create meaningful impact.” Healthcare meeting design is becoming a discipline A central theme emerging from the Florence summit is the growing professionalization of healthcare meeting planning. As regulatory requirements, stakeholder expectations, and organizational complexity continue to increase, the industry is moving toward shared methodologies, frameworks, and measurement systems that support more consistent and effective outcomes. Building on discussions first initiated at the 2025 Knowledge Exchange, participants worked to translate industry insight into practical, repeatable tools designed to improve meeting effectiveness, compliance, and stakeholder engagement. The report argues that healthcare meetings should no longer be viewed as isolated events, but as intentionally designed systems that support learning, collaboration, and decision-making across the healthcare ecosystem. The healthcare meeting planner is becoming a decision architect As healthcare meetings become more complex, the role of the planner is evolving beyond coordination and logistics. The report highlights the emergence of meeting planners as strategic decision architects, responsible for aligning stakeholders, structuring workflows, and helping organizations make better decisions throughout the planning lifecycle. Workshop discussions revealed that many organizational challenges, including delays, inefficiencies, and rework, are often the result of fragmented decision-making rather than execution shortcomings. Participants concluded that better meetings depend on better decision structures, greater alignment, and earlier strategic involvement from planners. AI won't fix healthcare meetings. Better systems will While artificial intelligence (AI) continues to dominate industry conversations, the Florence summit challenged the assumption that technology alone will solve healthcare meeting challenges. According to discussions and data presented during the summit, while AI adoption across the industry is high, relatively few organizations are achieving its full value. Participants agreed that the real challenge is not technology adoption, but the integration of AI into coherent workflows, governance models, and decision-making systems. The report identifies fragmented processes, disconnected workflows, and inconsistent planning structures as some of the industry's most significant barriers to progress. In many organizations, as much as 40–60% of planning activity remains focused on non-value-creating work. To address these challenges, RHG advocates for the adoption of structured methodologies, including Lean Six Sigma, Agile, and Sprint thinking, to redesign healthcare meeting planning around flow, efficiency, and measurable outcomes. Build. Measure. Learn. One of the report's key contributions is the introduction and exploration of the Meeting Flow Efficiency Ratio (MFER), a framework designed to measure the balance between value-creating activity and reactive planning effort. The model demonstrates how organizations can increase productive planning time by improving workflow design, reducing friction, and creating greater alignment across teams and stakeholders. The report also reinforces the need to move beyond one-off event thinking toward a continuous engagement model. This evolution is particularly important given the report's finding that 66% of healthcare professionals change their clinical practice or prescribing behavior following participation in industry-sponsored symposia, highlighting the significant influence healthcare meetings can have on professional decision-making and patient outcomes. An industry ready to evolve A panel featuring senior leaders from Inizio Engage XD, MCI, Emota, and Open Audience reinforced the report's conclusions. Drawing on longitudinal industry data spanning 2018 to 2026, the panel identified a common challenge: not structural failure, but structural inertia. While participation remains strong and investment continues, many traditional meeting formats have failed to evolve alongside changing expectations and technological capabilities. The report concludes that the future of healthcare meetings will belong to organizations that combine methodology, intelligent orchestration, and strategic design to create more impactful, measurable, and scalable engagement. By combining sector expertise, collaborative industry engagement and methodology-driven approaches, Radisson Hotel Group continues to support the advancement of healthcare meeting design and contribute to the ongoing development of the discipline globally.
Radisson Hotel Group (RHG) is helping drive a new era in healthcare meeting planning, contributing to the industry’s evolution from operational event delivery to a structured, strategic discipline focused on improving scientific exchange, decision-making, and healthcare outcomes. The findings emerge from the Radisson Hotel Group Knowledge Exchange: Healthcare Planning, Design and Strategy Summit held in Florence,...
Scientists from Kenya and Ireland have co-authored a research paper on, “Gestation length and its associations with calf birth weight, calf perinatal mortality, and dystocia in dairy cattle.” The paper was selected as Editor’s Choice in the August 2025 issue of the American Dairy Science Association’s Journal of Dairy Science. The objective of the...
For years, a Johannesburg school's soccer coach did the entire team's laundry himself. Several evenings a week he and the teachers carried the kit home, washed and dried it, and brought it back so the squad had something clean to train in. Their changing room was a bare space with one toilet, a broken mirror and nowhere to store a thing. There was no shortage of talent or commitment – the surroundings just held it all back. Until very recently, this was the reality at Kensington Secondary School. With the help of LG Electronics South Africa (https://apo-opa.co/4eQr5B2), the achiever who chose to fix it was Williams Okpara, the Nigerian goalkeeper who spent more than a decade guarding Orlando Pirates' posts and still holds the club's appearance record. His episode opens Make Life Good, LG's six-part reality series made in partnership with MultiChoice, a Canal+ company, and hosted by Jessica Nkosi. It has aired on Mzansi Magic every Thursday at 19:00 since 11 June, with repeats on Saturdays at 14:00 and Sundays at 09:30. The premise is rare for reality television. No prizes or eliminations, no scandals or tempers boiling over. Instead, six change-makers – or as they are affectionately known by LG as ‘Achievers’ – each return to a cause they already back, and the build teams get 24 hours to remake a space that shapes the people who use it. What connects them is geography as much as generosity: the Achievers come from across the continent, from South Africa, Nigeria and Kenya, yet every organisation they chose sits in a South African community close to their hearts and in need of support. In Lanseria, that community is a safe home and orphanage for babies and young children called LIV Lanseria, backed by Saray Khumalo, the South African mountaineer who became the first Black African woman to summit Everest. Her makeover turned a room with a single two-plate stove into a fully-fledged, working kitchen. A 900 L fridge now holds food for the whole home. A dishwasher returns the hours volunteers used to lose at the sink. A microwave warms a bottle evenly, without the cold spots that catch out a tired caregiver. The appliances follow the problem, which is the guiding principle in bringing together the Achievers, LG and Multichoice to make a difference by using their specialities. The pattern holds at a skills programme for unemployed men, where a small projector gave way to a 100-inch smart display that now runs learning demonstrations and its written theory side by side, as well as an energy-efficient air conditioner that keeps a packed training room usable through the afternoon. In a country that plans its weeks around the unpredictable availability of service delivery, that efficiency is what lets a stretched organisation keep the equipment running once the cameras leave. "Life's Good is our slogan, but this series asks us to prove it where life isn't always easy or fair," says Pennileigh Naidu, Head of Corporate Marketing and PR at LG Electronics South Africa. She frames it as a deliberate move away from product-led marketing. "We didn't want to talk about impact, we wanted to show it. For every organisation, we started with the operational problem they live with daily, then chose the technology that removes it." Her measure of success, she emphasises, is the hours a caregiver gets back and the dignity a working kitchen restores. That is the shift worth a marketer's or a technologist's attention. Corporate social investment has tended to sit off to the side of the business, a cheque written and a photograph taken. Make Life Good folds the impact into the brand and invites the harder question of whether the fridge is still working, and still useful, a year from now. Naidu calls it shared value rather than charity, the point where commercial capability and social relevance stop competing for the same budget. The series reaches viewers in Kenya and Nigeria too, and sits within LG's wider regional storytelling, gathered in its newsroom feature "Beyond the Product". This season, though, the work was South African, room-by-room and need-by-need. The crews have now packed up, and the Achievers have started their work on making changes with more communities. What stays behind in a Lanseria kitchen and a Kensington changing room is quieter and more durable: kit dried overnight, meals prepped faster, an afternoon lesson a full class can finally see. None of it will trend, but all of it will still be working when the next intake of children arrives. Make Life Good – the Achievers and their causes Williams Okpara (Nigeria) – Kensington Secondary School soccer programme, Johannesburg Former Orlando Pirates goalkeeper who holds the club's appearance record and was part of the 1995 CAF Champions League-winning team, and is now Pirates' team manager. Products: 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish (https://apo-opa.co/4wpZzSf); 10kg A+++ Dual Inverter Heat Pump Dryer in Black Finish (https://apo-opa.co/3QEJSrj); LG XBOOM Stage 301 by will.i.am Bluetooth Speaker (http://apo-opa.co/4aG3IsW). Saray Khumalo (South Africa) – LIV Lanseria children's home, Lanseria The first Black African woman to summit Mount Everest and to ski to the South Pole, and founder of the Summits With a Purpose foundation, which raises funds to build libraries in disadvantaged schools. Products: 900L InstaView™ Door-in-Door French Door Fridge with UVnano™ in Black Finish (https://apo-opa.co/3SKr5eF); 42L NeoChef™ Grill Microwave Oven in Stainless Finish (https://apo-opa.co/4f4TweN); 14 Place QuadWash™ Dishwasher with TrueSteam™ in Stainless Finish (https://apo-opa.co/4f4Twvj). Adze Ugah (Nigeria) – Bold Men Skills Program / BBM Foundation Nigerian-born, Johannesburg-based filmmaker, one of the directors of Shaka iLembe, whose feature Sierra's Gold won Best South African Feature Film at the 2024 Durban International Film Festival. Products: 100 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TV (https://apo-opa.co/4bt52j0); 9.1.5 ch LG Home Cinema Soundbar with Surround Sound and Rear Speakers S95TR (https://apo-opa.co/4wmHX9H); [Wifi] 24k BTU DualCool+ Inverter (https://apo-opa.co/4wt1WDP). Esther Munyi (Kenya) – Botshabelo Babies Home, Midrand Kenyan data and analytics leader, founder of Charmed by Data and former Group Chief Data and Analytics Officer at Sasfin. 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For years, a Johannesburg school's soccer coach did the entire team's laundry himself. Several evenings a week he and the teachers carried the kit home, washed and dried it, and brought it back so the squad had something clean to train in. Their changing room was a bare space with one toilet, a broken mirror and nowhere...

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